<>

Authority and Power

Evokes strong emotions

Associated with Evil

Overwhelming if used in excess



Purity -Cleanliness

Safety (away from things that go bump in the night)

Mourning for some Eastern Cultures

Practical (in moderation)

Timeless (in moderation)

Middle of the Road

Too much depressing / “nothingness” Old age / death

Depression / loss of direction

Energy – Movement – Excitement

Too much – overwhelming, agitated

Holidays

Calming for lighter shades

Cold and Uncaring some shades or too much

Steadfast – Dependable – Loyal

Productive

Growth – Nature - Money

Calming

Forest Green = conservative, masculine and wealth)

Wealth – Prosperity – Riches

Sophistication

Mystery – Wisdom - Respect

Too much – Being Artificial – “Airs”

Cheerful – Laughter – Happiness

Optimism – better times

Too much causes babies to cry and tempers to flare

Speeds up metabolism and creativity increases sales

Overpowering if over used or associated with cowardice

Flamboyant

Fun times, happy energetic days

Ambition – New Dawn - Attitude

Reliability – Stability

Friendship

Natural or Organic

Too much - Mourning

.......So,find your favourite colours meaning.......